After taking a break in 2023, we returned to EuroShop in 2026 with full energy and an impressive presence – and the wait was more than worth it.
From the very first moment entering our stand, it was clear: the immense work, dedication and attention to detail of all colleagues involved in planning, setup and execution truly paid off. Our appearance stood out – and was noticed.
Guided by the theme „Our History shapes the Future“ we designed a stand that brought our past, present and future to life through an immersive walk-through experience.
The entrance area welcomed visitors with a humorous nod to our company’s heritage. A particular highlight was the original HAUSER refrigeration door from past decades, creatively transformed into a beer tap – a real crowd magnet and perfect conversation starter.
Present & Future – Innovation you can experience up close
The focus was on our current and future solutions:
RENIMAG – our RENIMA combined with magnetic cooling technology.
Presented together with our cooperation partner Magnotherm, it attracted enormous interest and a consistently high flow of visitors. Curious questions and lively discussions made it clear: this sustainable innovation topic is truly moving the industry.
Product innovations & portfolio depth:
From semi verticals to Refino and Mirengo, all the way to our brand-new REMETA Transformer – our range showcased itself as both diverse and forward looking. The large connected system on the stand rounded off the presentation of our expertise in complete solutions.
A special highlight: our small format retail area
It demonstrated impressively that we can combine maximum efficiency, functionality and appealing design even within the smallest space. Many visitors were surprised by how cleverly even compact room concepts can be designed.
Fresh Area – Austrian hospitality on the trade fair stage
A particular feel good spot was our VITHEA counter line, where we served freshly prepared refreshments and Austrian delicacies every day.
Fresh Hour – where encounters turned into conversations, and conversations into ideas
Every evening from 5:30 p.m.: it was time to unwind at the HAUSER Fresh Hour.
With a live DJ, saxophonist and pianist, the stand turned into an atmospheric after fair location. With delicious food served well into the evening, exactly the kind of conversations emerged that make trade fairs so valuable: open, creative and connecting.
80 years of HAUSER – celebrated, appreciated & immortalised
Numerous visitors congratulated us on our anniversary.
Particularly touching: many used our Polaroid wall to leave personal greetings – creating a unique, vibrant mosaic of appreciation, memories and togetherness.
Conclusion: A trade fair appearance that truly resonated
uroShop 2026 was not only a great success, but also a powerful statement:
HAUSER is ready for the future – and we are shaping it together.
A heartfelt thank you to all colleagues who made this exceptional appearance possible. Your dedication, passion and teamwork turned our stand into something truly special.
